Corporate Social Responsibility (CSR)’s Pattern of Multinational Enterprises in context of Global Reporting Initiative-GRI-G4: Evidence from Pakistan

Maqsood Hayat; Shehzad Khan; Kiran Alim

doi:10.36902/rjsser-vol2-iss1-2021(1-15)

Maqsood Hayat Yunnan University of Finance and Economics, Kunming, China
Shehzad Khan Institute of Business Studies and Leadership, Abdul Wali Khan University Mardan, Pakistan
Kiran Alim Lecturer, University College for Women, Abdul Wali Khan University Mardan

DOI: https://doi.org/10.36902/rjsser-vol2-iss1-2021(1-15)

Keywords: Corporate social responsibility; CSR disclosure; Multinational enterprises (MNEs); Global reporting initiative (GRI); Pakistan

Abstract

The study aims to explore the CSR's structure over some time (2016-2019) and draw a distinct pattern about the MNEs operating in Pakistan. Content analysis was used to extract the contextual meaning from the available data to set up the foundation for further research questions and draw a basic CSR prototype through an inductive method to develop a theory. CSR's structure is scattered and irregular in Pakistan. The exact pattern and involvement in specific dimensions are not defined, and the tendency is not identical even in the same industry. All enterprises operating in Pakistan need to exercise the updated corporate governance styles, practice both local and international CSR standards to achieve maximum corporate benefits. CSR concept is a 'time & space' sensitive phenomenon and receptive to domestic culture and institution, especially in developing countries. This research study has tried to sketch a fundamental and general but exact pattern of CSR activities observed within MNEs working in Pakistan.