Cross Cultural Variations in Corporate Social Responsibility

Maqsood Hayat; Shehzad Khan; Muhammad Faizan Malik

doi:10.36902/rjsser-vol2-iss1-2021(466-480)

Maqsood Hayat Assistant Professor, Yunnan University of Business Management, Kunming, China
Shehzad Khan Assistant Professor, Institute of Business Studies and Leadership, Abdul Wali Khan University Mardan
Muhammad Faizan Malik Assistant Professor, Institute of Business Studies and Leadership, Abdul Wali Khan University Mardan

DOI: https://doi.org/10.36902/rjsser-vol2-iss1-2021(466-480)

Keywords: Corporate Social Responsibility; Corporate Ethics; Students’ Perception; South Asia

Abstract

The aim of this study is to examine the fundamental factors that affect the understanding level of corporate social responsibility (CSR) across South Asian countries. CSR was measured by seven dimensions defined by ISO26000 and number of other indicators (e.g., education, religion, region) were employed to figure out cross-cultural impact. This research unveiled the basic but general trends about the concept of CSR. Majority of the respondents prioritized accountability, transparency and respect for stakeholder interests. Overall trends regarding every CSR dimension are leaded by master students and followed by doctoral students. On average scale, the followers of all the 3 leading religions (Buddhism, Hinduism and slam) in the region have similar inclination towards CSR concept; however, Christianity shows incomparable results. Bhutan is the only country where most educated people (PhD students) has given less importance to CSR actions as compare to other students’ groups. Overall, this study explores no perceptible discrepancies in the trends and pattern of CSR within South Asian region. This research presents the ground level understandings from the potential workforce (students) about the widespread concept of CSR. These results affirm the claims that educational institutes and course contents taught in South Asian region are still lagging behind in the race of literacy. Academia should not only upgrade their teaching method but also the course content in order to build the capacity of their potential workforce to resolve any problem in future. The results of this study are also important for international agencies, government and non-governmental organizations and other relevant institutions to understand the basic ‘know how’ of customized CSR approach across the countries.