Attaining Competitive Business Advantage by Knowledge Creation Process with the Mediating Impact of Organizational Learning and Innovation
The study aims to examine the association between the knowledge creation process and attainting competitive business advantage through organizational learning and innovation as mediators. The data were collected through questionnaires. A cross-sectional time horizon was kept in consideration for this research. The respondents of the research were the top and middle-level managers of different companies based in Sheikhupura and Lahore, Punjab, Pakistan. The quantitative research methodology was adopted to analyze the data. In the study, smart-PLS structural equation modeling was used to analyze the research model. The main objective of the study was to examine the effect of organizational learning and Innovation between the knowledge creation process and competitive business advantage. The findings revealed how the knowledge creation process affects the success of businesses. It was also observed that the continuous increase in customer demands has increased the importance of innovation and it has become an indispensable element to gain and attain a competitive business advantage. It was also concluded from the results that organizational learning does not have a significant impact on attaining competitive business advantage however, innovation plays a key role in the knowledge creation process and achieving business advantage.
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