TY - JOUR AU - Samreen Jalal, AU - Muhammad Amin, AU - Humera Amin, PY - 2022/03/31 Y2 - 2024/03/28 TI - Research Culture Prevailing in Public Sector Universities of Punjab: A Qualitative Perspective JF - Research Journal of Social Sciences and Economics Review JA - RJSSER VL - 3 IS - 1 SE - Articles DO - 10.36902/rjsser-vol3-iss1-2022(57-63) UR - https://ojs.rjsser.org.pk/index.php/rjsser/article/view/461 SP - 57-63 AB - Research culture is comprised of behaviors and beliefs of individuals that help in conducting research activities. Present study aimed to find out the present situation of research culture in Public Sector Universities of Punjab. Qualitative research approach was employed for exploring the views of faculty members about existing condition of research culture in public sector universities of Punjab. Population of this study was comprised of all the faculty members of 18 general public sector universities of Punjab. Convenient method of sampling was used for selection of 7 general public sector universities and purposive method of sampling was applied for selecting the faculty members of these universities as a sample. Interviews were conducted from the faulty members till saturation. Tool of research was semi-structured interview protocol. Themes from interviews were drawn out and interpretation of interviews was also described. The results of the study indicated that the situation of research culture was worst and a lot of indicators responsible for creating such type of situation in public universities. At the end, certain recommendations were presented. ER -