Halal Products: Not Restricted to Food and its Marketing Opportunity in the Muslim World

Abstract

Halal refers to methods of producing goods & services in the manner allowed by Shariah or Islamic law, which invest besides food preparation and food products but also encompasses the production of pharmaceutical, Cosmetics, Garments & fashion, Tourism Practices and also services like tourism, finance & banking and many more. Halal not only a religious observance and obligation for Muslims but also has emerged as a powerful market force alike both for Muslims and non-Muslims, so gained an increasing acceptance among Muslims along with non-Muslim consumers. Halal is becoming a global symbol of a lifestyle choice and quality assurance choice has promoted values as economic and social justice, earth stewardship, social responsibility, and animal welfare have gained interest which is beyond religious compliance. The global halal market is 1.7 billion consumers and worth almost US$ 2.3 trillion. This paper has focused on items Muslims are using other than food.