The Relationship between Social Media Addiction, Self-Esteem and Body Image Concerns among Female College Students

Abstract

The present research study examined the relationship between Social Media Addiction, Self-Esteem and Body Image concerns among undergraduate college students in Pakistan. A survey method was used. The sample was composed of (N=250) college students. Social Media Addiction Scale - Student Form developed by Cengiz Sahin (2018), Rosenberg Self-Esteem Scale developed by Morris Rosenberg (1965) were used to collect information and Body Image was measured by Body Esteem Scale for Adolescents and Adults developed by Mendelson, B. K., White, D. R., & Mendelson, M. J, (2001). Descriptive statistics were used to evaluate the data, whereas inferential statistics were used to test the hypothesis. Correlational study revealed a slight positive association across social media addiction and self-esteem, which was not statistically significant. A slight, non-significant negative relationship was discovered among social media addiction and body image. However, there was a strong negative link with self-esteem and body image among female undergraduate college students. Such findings may bring more understanding into the field of study on social media dependency, as well as significant details for clinical interventions.